Both large and small marketing teams may benefit from the advancement of artificial intelligence. Artificial intelligence (AI) systems are rapidly emerging to assist marketers in completing particular activities, such as ideation, copywriting, and picture generation—all essential during an influencer marketing campaign. Here are 10 instances of AI being used in influencer marketing, whether your team is testing AI tools for use or is just interested in learning more about them.
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AI for Social Media Content Generation
The process of creating content might take a while, particularly when producing original content for distribution on several channels. AI content generators have made it simpler to produce interesting social media material.
- Cortex
- Key features: customizable insights, visual trend analytics
- Lately
- Key features: AI content writer, social selling, parent-child accounts
- Flick
- Key features: AI social marketing assistant, hashtag manager, Instagram analytics
AI in Social Media to Handle Ads
Additionally helpful for ad management and optimization is artificial intelligence. Numerous solutions offer sophisticated audience data to assist companies in client segmentation and the creation of highly targeted advertisements for improved outcomes.
Marketers should also take into account AI’s speedy analysis of massive volumes of data. Thus, utilizing artificial intelligence guarantees that your initiatives will convert and helps cut down on costs associated with trial and error in addition to enhancing performance marketing efforts.
- WordStream
- Key features: freeperformance grader and keyword tools
- Optimove
- Key features: AI optimization, personalized dynamic ads
- Smartly.io
- Key features: multi-platform management, dynamic image and video templates
Using AI in Social Media to Identify Relevant Influencers for Marketing
One of the most well-liked methods for increasing your social media presence is influencer marketing. Finding the ideal influencer that shares the same values as your company and caters to your niche can be difficult, though.
Using data such as demographics, engagement rate, keywords, and profile performance, brands may use AI to perform comprehensive research and select the most appropriate influencers. Additionally, brands may assess return on investment (ROI) and sell their influencer marketing campaigns with the use of AI solutions.
- Emplifi
- Key features: AI-powered influencer discovery and analysis, influencer dashboard, social listening intelligence
- Affable.ai
- Key features: advanced search filters, campaign tracking, brand and competitor analysis
- NeoReach
- Key features: intuitive analytics, seamless dashboard, fraud detection
AI for Social Media for Scheduling Content
Keeping up a social media presence requires consistency, which is crucial. You may create an automated workflow by using AI to set up a social timetable for publishing on several platforms throughout the week or month. You won’t have to manually share stuff on social media in this manner.
Some social media management solutions come with extra features for online collaboration, while others can track previous data to tell you when it’s ideal to upload material for maximum interaction.
- ContentStudio
- Key features: smart scheduling tools, social channel automation recipes
- HelloWoofy
- Key features: date selection of up to 180 days, separate social calendars, smart library
- Loomly
- Key features: custompost ideas, post mockup, automated publishing
Use predictive analytics to focus on a more specific audience.
Quick quantification of vast volumes of data is one of AI’s abilities. With AI techniques, you can precisely identify the target demographic for your influencer campaign and clean up your data.
Request that AI create social media content.
Since AI tools can generate text for you, why not use them to create some social media content? AI can be used, for instance, to compose a message introducing an influencer to your followers prior to their post or, at the conclusion of the campaign, to create a thank-you post.
Hire someone to write you a brief.
A campaign plan and content brief is essential for successful influencer initiatives. The campaign goal, deliverables, timeframes, and brand tone are among the parameters that marketers usually include in the brief they write for influencers.
You can utilize an AI tool, such as IZEA’s AI Brief, to create this important document for you, saving you considerable time in the process.
Ad targeting with AI
You can run complimentary internet and social media advertisements in addition to your influencer campaign. AI solutions have been released by numerous platforms to assist with audience targeting and ad creation. Google pulls content, images, and keywords for advertising using artificial intelligence (AI) from the landing page you supply.
Utilize chatbots to control website traffic
Your influencer strategy should increase website traffic if everything goes according to plan. If you want to leave a positive impression, you should think about installing an AI-driven chatbot to assist new users. Chatbots have advanced to the point where they can now understand inquiries and respond in a way that seems human.
An AI-powered chatbot that assists clients with online shopping has been introduced by Sephora.