Are you aware that, with an astounding 86.6% market share, Google dominates the search engine industry? This indicates that Google is used for almost nine out of ten searches. SEO becomes essential if you want to make sure your eCommerce website gets seen online. To do this, you need to take all possible steps to optimize it for search engines.
One important tool that companies may use to increase website traffic and, in turn, revenue is e-commerce SEO. Still, the beginning point may appear unclear. We’ll look at some tips in this tutorial to help you improve your eCommerce SEO and make the most out of your website.
Make Sure Your Website Is Mobile-Friendly
E-commerce platforms ought to be designed for mobile use in the current digital world. Customers should be able to effortlessly visit your online store from their mobile devices, with the mobile-responsive version of your website having the same appearance and features as the main website.
In addition, search engines prioritize mobile-friendly websites and are dedicated to offering a positive user experience. This preference stems from the fact that these websites typically offer faster page loads, easier navigation, and reduced bounce rates—all of which Google takes into account when deciding search engine results.
Use HTTPS.
Through SMS subscriptions, email registrations, or purchases, you, as an e-commerce platform, gather a substantial amount of personal data about your customers. Prioritizing safety is crucial for generating traffic and conversion, as well as for safeguarding this private data. By putting Hypertext Transfer Protocol Secure (HTTPS) into practice, a secure environment will be created for communications, data transfers, and financial transactions.
Stay Away from Duplicate Content
Avoiding using duplicate material is a vital step in starting an SEO firm. This can frequently happen when your content management system (CMS) creates a page on its own for every new product—this happens more often than you might think.
In the event that a user accesses one of these pages, which contain identical material to another page on your website, and there aren’t any internal connections to help them move between the two, Google may consider these to be duplicate content, which could lower the value of your website. Conversely, you can prevent such instances from happening accidentally by optimizing pages for search engine results with the use of various eCommerce SEO plugins, such as the Yoast plugin.
Use Keywords with Long Tails.
The right side of Search Engine Result Pages (SERPs) is typically where long-tail keywords appear. Because they better reflect the purpose of the searcher, these terms—which usually don’t have a high search volume but are nonetheless relevant to your business—often result in higher conversion rates. Plus, they usually draw more visitors.
The wants and goals of your customers might be shown by using long-tail keywords. The term “best hiking shoes for summer” is an example of a long-tail keyword that offers more details about the customer’s aims and expected next actions than the short-tail keyword “shoes.”
Link building
Creating backlinks to your eCommerce website from other websites is known as link building. is a crucial component in SEO ranking. Links of high quality tell Google that your website is reliable.
Crawl Your Site
Utilize tools such as Screaming Frog and SEMrush to identify technical problems that are negatively impacting technical optimization. Broken links, inadequate or duplicate content, unsecure pages, incorrect redirects, and missing alt text or metadata will all be flagged by an eCommerce website crawl. Crawling your website on a regular basis serves the same purpose as auto maintenance. It makes sure that everything is operating at peak efficiency and that any issues are quickly fixed.
Inspect the Robot.txt file.
Web bots can be instructed whether or not to crawl specific sections of a website by using files like robots.txt. Additionally, they stop resources like PDFs from being indexed and block pages that are non-public or unimportant, such as login pages.
Technical SEO Requires Optimized Images
For its understanding of the content, Google uses alt text, or picture description. Images can improve Google rank when properly optimized. Always try to be as detailed and succinct as possible when describing images.
If you have a photo of a dog, for instance, it’s preferable to specify the breed rather of merely calling it a “dog.” Naturally, in order to optimize technical ecommerce SEO, keyword optimization must also be taken into account. For a quicker load time, remember to reduce the size of the images.
Conclusion
If you find these strategies difficult or too time-consuming, it’s always a good idea to speak with an expert. Among other things, an eCommerce SEO agency may help you with strategy formulation for each phase, such as creating a content marketing plan, researching keywords, and offering guidance on ad spending.